Posted August 14, 2014 4:21 pm by Sebastian Aroca
Facebook isn’t something of the past. Even with other social platforms like Twitter and Instagram gaining steam, facebook is far from being death. In fact, it’s been picking up speed lately. However, it is important to note that the social network is changing what you see, from whom, and when. Similar to what Google is doing in the search world with algorithm changes that favor fresh and unique authorship content, facebook is doing in the social world with algorithm updates that rewards engagement.
So what can you do to have your stories appearing on the Top in the News Feeds? Lance Rios from @BeingLatino said earlier this year at #hispz14 , “Whenever you post an article to an external website, only 2% of your audience is seeing it.”
Let’s state the obvious…Your post needs to be genuine and authentic, and you should avoid “tricking” your Fans into sharing your content. Now that we have gotten the obvious out of the way, let’s continue with the rest of the variables…Facebook seems to look at these:
It appears that facebook favors posts that don’t necessarily contain links to an external website, but have all of the content housed within the post – including images, video and text. After all, facebook doesn’t want you to leave their platform, and that makes sense from the business standpoint. If you do add a link, try to add a short url. Google URL Shortener http://goo.gl/ allows you to see a click analysis for free, you will have to login using your Google account.