PRODU Special Report in Cannes: Creativity with the pendulum of sustainability
MIAMI, FL — June 23, 2022 — (NOTICIAS NEWSWIRE) — PRODU returns to the annual edition of Cannes Lions Daily 2022 after the pause of covid’s sanitary crisis with the special report, “Facing the Challenges of the Pandemic”. For the eleventh year, the insights of the multicultural agencies outline the landscape around sustainable practices that …
MIAMI, FL — June 23, 2022 — (NOTICIAS NEWSWIRE) — PRODU returns to the annual edition of Cannes Lions Daily 2022 after the pause of covid’s sanitary crisis with the special report, “Facing the Challenges of the Pandemic”. For the eleventh year, the insights of the multicultural agencies outline the landscape around sustainable practices that can help reduce the impact of carbon emissions on development, as well as the production and performance of advertising; where DE&I must rule any marketing strategy, data shapes the experience design; and the pandemic redefined the business.
This edition featured contributions from Flor Leibaschoff, Co-Founder / Chief Creative Officer, and Aldo Quevedo, CEO/Creative Chairman of BeautifulBeast; Gustavo Lauría, Co-Founder & CCO, and Marco Vega, Co-Founder & President of We Believers; Ingrid Otero-Smart, President & CEO, and Elias Weinstock, VP/Chief Creative Officer of Casanova//McCann; Luis Miguel Messianu, Founder-Chairman/ McDonald's Global Chief Creative Officer, alma/DDB; Tanya De Poli, Founder & COO, and Checha Agost Carreño, Founder & CCO of Founders; Gustavo Sarkis, Chief Creative Officer, Conill; Tony Waissmann, CCO of Republica Havas; Arlene Armenteros, General Manager of Ogilvy Miami; Guillermo Bernal, Head of Digital Integration at Archer Troy; María Luján Donaire, Executive Creative Director, HOY Buenos Aires by Havas; Diego Wallach, Chief Creative Officer, Publicis WW, Mexico; and Jessica Apellaniz, Chief Creative Officer of Ogilvy LatAm.
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