As SEO and an internet presence have become of the utmost importance, brands have increasingly turned to bloggers to offer content in an effort to remain relevant online and having presence at social media conversations.
Through sponsored post, a blogger works as a link between the brand and their audiences providing relevant information mixing with their personal opinion and the experience related with the brand, authentic content that people will want to read and participate.
By using content marketing, brands can bake their personal, consistent vision into searchable results, which for many, is seen as more valuable than simply advertising in a big shiny board.
With a Sponsored Blog Post, your brand will benefit with:
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This is the new way to generate word of mouth marketing, bloggers through product reviews, share their experiences and their love and passion for a product, brand or service.
A product review often includes the blogger honest opinion, pictures and/or videos showcasing how the product or the service works, and their features.
Readers love honest products reviews and trust the recommendations and advice of the blogger, often sharing the blog post with its own contacts, friends and family through social media.
With a Product Review, your brand will benefit with:
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A giveaway is often included in a product review, and is more attractive to the reader because, unlike a typical advertisement, they could gain something out of it, and they are still entertained and informed.
The blogger besides giving her honest opinion will try to encourage her (or his) readership to engagement and visit the sponsor website and social media channels as part of the steps to participate.
With a blog giveaway, your brand will benefit with:
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A Twitter party is a live interactive event during which brand representatives, bloggers, influentials host a conversation on the Twitter platform with the general audience. Latinosem.com focuses on the Latino audience.
Benefits of host a Twitter Party for your brand:
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Are you looking to interact with specific demographics and a niche through influential bloggers hosting a Facebook live chat or conversation?
Stats show that Facebook is the most used and preferred social media platform by Latinos. Learn some of the benefits of hosting a live conversation “Facebook Party” for your brand:
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Google+ is an interesting and growing social media channel to keep in mind, also if you want to improve your SEO efforts it is fundamentally for your brand to have presence in Google+.
Pinterest is one of the most used and growing social media channels, more used by women, 70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging and more than 421 million pageviews .
Pinterest is very visual, excellent to promote products and engage with audience via pictures, images and other kind of visual content.
Instagram is the preferred social network by young people, teenagers and millennials. It’s very visual and only used to share pictures and short videos. Instagram is very fun to use and is growing, they hit 150 million monthly active users on 9/8/13. An article on Forbes reports that it’s 50 million more than just seven months ago. The numbers speak by themselves, right?
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A brand ambassador is blogger who is genuinely interested and passionate about your brand and is willing to spread the word for you.
Brand ambassador programs can be structured differently according to goals, for startup companies the brand may want to use an ambassador program to spread the word about the brand itself, for larger companies brand ambassador programs are used to launch a new product or to target a new consumer market, a blogger brand ambassador can also works as a spokesperson for the brand or product and represent it at conferences, events and traditional media, there are many possibilities for use.
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Videos are still one of the most used by online users who are looking for reviews, content or information about a brand, product or services. Using YouTube as part of a marketing campaign can be an effective way to help your company reach its target audience. YouTube is the third most visited website on the Internet, and the most watched video-sharing website worldwide. This huge potential audience makes YouTube an ideal tool for marketing your brand or product.
Benefits of run a Youtube vlogging campaign:
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