Sponsored Blog Posts
As SEO and an internet presence have become of the utmost importance, brands have increasingly turned to bloggers to offer content in an effort to remain relevant online and having presence at social media conversations.
Through sponsored post, a blogger works as a link between the brand and their audiences providing relevant information mixing with their personal opinion and the experience related with the brand, authentic content that people will want to read and participate.
By using content marketing, brands can bake their personal, consistent vision into searchable results, which for many, is seen as more valuable than simply advertising in a big shiny board.
With a Sponsored Blog Post, your brand will benefit with:
1. branding or brand awareness
2. online conversations about your brand or product
3. social media presence
4. linkbacks (link building)
5. advertising
6. new visits to your brand website, new followers and more.
Thank you for your interest!
Product Reviews
This is the new way to generate word of mouth marketing, bloggers through product reviews, share their experiences and their love and passion for a product, brand or service.
A product review often includes the blogger honest opinion, pictures and/or videos showcasing how the product or the service works, and their features.
Readers love honest products reviews and trust the recommendations and advice of the blogger, often sharing the blog post with its own contacts, friends and family through social media.
With a Product Review, your brand will benefit with:
1. Honest review and opinion about your brand from an influential blogger
2. Online word of mouth marketing
3. Social media conversation and presence
4. Target to a specific audience and demographics related to your brand or product
5. Linkbacks, new visits to you website and new followers
Thank you for your interest!
Blog Giveaways
A giveaway is often included in a product review, and is more attractive to the reader because, unlike a typical advertisement, they could gain something out of it, and they are still entertained and informed.
The blogger besides giving her honest opinion will try to encourage her (or his) readership to engagement and visit the sponsor website and social media channels as part of the steps to participate.
With a blog giveaway, your brand will benefit with:
1. Strong social media presence and conversation
2. Grow the number of followers in your social media channels
3. More clicks, visits and pageviews to your website
4. Organic and natural flow of conversation and opinion about your brand
5. Offer the opportunity to the public to try for free your product or service and generate online and traditional word of mouth.
Thank you for your interest!
Twitter Promotions and Twitter Parties for the Latino Market
A Twitter party is a live interactive event during which brand representatives, bloggers, influentials host a conversation on the Twitter platform with the general audience. Latinosem.com focuses on the Latino audience.
Benefits of host a Twitter Party for your brand:
1. Conversation about your service or product. A Twitter Party will give you the opportunity to stir up a buzz about your brand.
2. Brand Awareness.
3. Obtain feedback about your business or product and interact with your customers.
4. Reach out to a new Latino audience.
5. Show your unique and great brand personality or identity: during a Twitter party you are backing your product or service personally.
6. Introduce a new product: Twitter Parties are great to launch a new product, you can even give away samples to influential tweeters/bloggers for review and follow up the conversation about your product after the party.
7. Track interested consumers. Your own hashtag gives you a way to see what people are saying about you and your business. Additionally, a Twitter party can be used to generate mailing lists and reach your customers where they live so you can engage them in the future. You can also follow up with clients who spoke to you on Twitter about problems with your product, or ask a giveaway winner how he or she enjoyed the product they received.
8. Gain new followers and traffic to your website or blog to expand your audience and potential clients within the Hispanic community. Also a twitter party can generate thousands of tweets in under two hours.
Thank you for your interest!
Facebook Promotions and Chats
Are you looking to interact with specific demographics and a niche through influential bloggers hosting a Facebook live chat or conversation?
Stats show that Facebook is the most used and preferred social media platform by Latinos. Learn some of the benefits of hosting a live conversation “Facebook Party” for your brand:
1. Brand Awareness.
2. Grow your Facebook page followers.
3. Reach out to new audiences, an incremental source of leads and users.
4. Speak directly with your customers or potential clients.
5. Offer a way to speak and show interest in your customers needs.
6. Obtain feedback that can help you improve your products and services.
7. Engage with your public and strengthen the bond and the communication.
8. Gain traffic to your website or blog to expand your audience and potential clients.
9. Strengthen the online conversation about an specific campaign or the launch of a new product or service.
Thank you for your interest!
Google+, Pinterest and Instagram Promotions
Google+ is an interesting and growing social media channel to keep in mind, also if you want to improve your SEO efforts it is fundamentally for your brand to have presence in Google+.
Pinterest is one of the most used and growing social media channels, more used by women, 70% of pinners are female. Pinterest has a highly engaged audience — a reported 3.3 million users logging and more than 421 million pageviews .
Pinterest is very visual, excellent to promote products and engage with audience via pictures, images and other kind of visual content.
Instagram is the preferred social network by young people, teenagers and millennials. It’s very visual and only used to share pictures and short videos. Instagram is very fun to use and is growing, they hit 150 million monthly active users on 9/8/13. An article on Forbes reports that it’s 50 million more than just seven months ago. The numbers speak by themselves, right?
Thank you for your interest!
Brand Ambassador Programs
Did you know that these days bloggers are more influential and trusted by the audience than celebrities?
A brand ambassador is blogger who is genuinely interested and passionate about your brand and is willing to spread the word for you.
Brand ambassador programs can be structured differently according to goals, for startup companies the brand may want to use an ambassador program to spread the word about the brand itself, for larger companies brand ambassador programs are used to launch a new product or to target a new consumer market, a blogger brand ambassador can also works as a spokesperson for the brand or product and represent it at conferences, events and traditional media, there are many possibilities for use.
How your brand will benefit with a Blogger Brand Ambassador Program:
- Honest and passionate reviews from influential bloggers.
- Brand representation by a popular online public figure that the audience trusts
- Strong social media presence.
- Excellent quality of online content.
- Grow your brand social media channels followers.
- Reach to a new consumer market or niche.
- More visits and pageviews.
- Brand Awareness.
- Engagement
- Receive feedback from the blogger and clients
Thank you for your interest!
Youtube Vlogging
Videos are still one of the most used by online users who are looking for reviews, content or information about a brand, product or services. Using YouTube as part of a marketing campaign can be an effective way to help your company reach its target audience. YouTube is the third most visited website on the Internet, and the most watched video-sharing website worldwide. This huge potential audience makes YouTube an ideal tool for marketing your brand or product.
Benefits of run a Youtube vlogging campaign:
- Improve your SEO.
- Brand awareness.
- Diversify content.
- Reach to new audiences.
- Receive honest feedback from the vlogger and their audiences who will comment and share the video.
Thank you for your interest!