Uno de los factores más relevantes a la hora de potenciar el posicionamiento web de tu contenido, es justamente optimizar el contenido para que sea considerado único, de alta calidad y valor editorial. Si bien hay muchos factores de relevancia importantes para “SEO en español“, le listamos 200 de ellos que hemos compilado de varias… [Read More]
Facebook rewards anything that drives engagement
Facebook isn’t something of the past. Even with other social platforms like Twitter and Instagram gaining steam, facebook is far from being death. In fact, it’s been picking up speed lately. However, it is important to note that the social network is changing what you see, from whom, and when. Similar to what Google is… [Read More]
Educational TWITTER PARTIES Helping Brands Connect With Latinos Online
It’s not news that brands are always trying to connect with their audience as cost-effectively as possible. The channels used to achieve this objective may vary; while some brands play more focus on paid advertising, others decide to concentrate their efforts in organic SEO and social media marketing. Usually, it’s a combination of all of… [Read More]
Discussion about Hispanic Families and Oral Health at #hispz14
Last Wednesday April 2, 2014 at Hispanicize 2014 #hispz14, Dr. Sarita Arteaga, President of Hispanic Dental Association (HDA) Foundation, and Dr. Ivan Lugo, former HDA President and currently with @CrestLatino participated at a panel about Hispanics and Oral Health. The panel was moderated by Ana Patricia Gonzalez from Despierta America at Univision. The panelists discussed… [Read More]
Lessons Learned from SOCIAL MEDIA WEEK – New York 2014
Here’s a file I put together to share some of our compiled notes from the Social Media Week NYC Conference that took place during February 17-21, 2014 at Highline Stages, NYC. Check the last page of the embedded file for a direct link to watch all the available live streaming videos of the conference (log… [Read More]
Spanish SEO: 5 Do’s and Don’ts
1 – Smart Website Translations 2 – Spanish URL Schemes 3 – Using Google+ for Spanish SEO 4 – In 2014, Spanish SEO Content is King 5 – Spreading the Message with Guest Posts Search Engine Optimization (SEO) for the Hispanic American community is not a simple matter of taking existing content originally created in… [Read More]
4 Most Effective Ways of Reaching the US Hispanic Audience
As one of the most important consumer blocs around the world, the Hispanic population is the new hub of focus for online marketers. As the Hispanic community continues to grow both in number and in social class, their patronage can mean the difference between the success and the stagnation of an online business. One –… [Read More]
2 Ways to Incorporate English to Spanish Translation into Your Digital Marketing Strategy
Digital marketing has the ability to easily reach across lines of geography. However, without breaking the barrier of language, being able to project a marketing message across the world does a company very little good. Having a comprehensive bilingual digital marketing strategy is essential for most businesses that are looking to expand and grow into… [Read More]
Hispanics are Erasing the Digital Divide
The digital divide between Hispanics and non-Hispanics is quickly disappearing as Latinos are quickly catching up with Internet usage. According to Mark Hugo Lopez, associate director of the Pew Hispanic Center, Hispanic Internet usage has grown 34 percent during the last five years. Within the Hispanic population, there are several subgroups that are fueling the… [Read More]
Ask us a question in Twitter Hashtag #LatinoSEM
When we participated in the LATISM13 National Conference last September 20, 2013 for the session Latino SEM Strategies: Bringing Together PR, Blogging, and SEO, many participants requested us a channel or medium for them to be able to send us questions after the panel. We considered options for a moment and since we were in… [Read More]