A giveaway is often included in a product review, and is more attractive to the reader because, unlike a typical advertisement, they could gain something out of it, and they are still entertained and informed.
The blogger besides giving her honest opinion will try to encourage her (or his) readership to engagement and visit the sponsor website and social media channels as part of the steps to participate.
With a blog giveaway, your brand will benefit with:
1. Strong social media presence and conversation
2. Grow the number of followers in your social media channels
3. More clicks, visits and pageviews to your website
4. Organic and natural flow of conversation and opinion about your brand
5. Offer the opportunity to the public to try for free your product or service and generate online and traditional word of mouth.
Thank you for your interest!