Mr. Aroca co-founded Hispanic Market Advisors with over 12 years of experience in Hispanic marketing began in 2007 translating websites from English to Spanish in the computer labs of Florida International University, in Miami. With a simple desire to grow a niche market by helping brands and small- and medium-sized companies connect with the online Hispanic market. Besides connecting powerful brands with Hispanic consumers, Hispanic Market Advisors® is currently designing a Corporate Social Responsibility (CSR) program with two other organizations to boost computer literacy among US Hispanics. Hispanic Market Advisors® is also a GSA certified vendor and serves as a catalyst for a growing electronic government.